Part time and Full time
Advanced Diploma in Tourism and Hospitality Management
Programme Structure & Content
The Advanced Diploma in Tourism and Hospitality Management can be completed in
21- 27 months on a full time basis or 27 months on a part time basis.
Raffles College Advanced Diploma in Tourism and Hospitality Management
is designed to give students a strong foundation in the basic principles necessary for effective operations.
With the tourism industry expected to experience tremendous growth and creating 100, 000 jobs over the next 10 years, students of this program will be able to equip themselves with relevant and updated knowledge to emerge as effective professionals in the industry.
Students taking the Advanced Diploma in Tourism and Hospitality Management
are given opportunities to explore further in-depth of the industry. In addition, students will be provided with a broad based training in the multi-facets of the industry. With the
Advanced Diploma in Tourism & Hospitality Management, students are also given wider opportunities to cross disciplines that offer them greater flexibility and versatility in their academic and career pathways. Not forgetting, if you love to travel and meet different nationalities from around the world, then you should sign up with no further hesitation.
Module Descriptions
Management and Organisational Behaviour
The objective of this module is to prepare the student for the dynamism that exists in this millennium and to keep focused on the foundation principles of organisational behaviour. It looks closely at the study of the individual behaviour and group dynamics within an organisational setting. It focuses on topics like motivation, leadership, teamwork, and communication. The subject also takes a holistic approach and it looks at organisational culture, organisational design and structure, ethics and its impact upon organisation. It looks at conflicts, causes of such and conflict resolution methods. The subject ends by looking at the dynamic environment and how to manage the change brought about by such dynamism.
Business Communication Skills (Part A)
This subject will give the learners an overview of what communication is as well as the necessary skills for communicating effectively. It will also prepare the students adequately in preparation for their job search through writing a good application letter, the resume and how and what type of questions are likely to be asked at the interview. Students will also be taught the various verbal and non verbal communications skills in order for them to operate effectively in the workplace.
Principles of Economics
Microeconomics and macroeconomics theories are main focus. The former provides students with a working understanding of microeconomic concepts needed in decision-making processes. Areas covered include theory of demand and supply, theory of the firm and production, price determination and market structure.
Macroeconomics concepts provide students with essential understanding of the global environment, and advocates analysis and evaluation of economic happenings and issues. Topics include monetary and fiscal policies, inflation, international trade and finance.
Introduction to Tourism and Hospitality
This module provides students with a macro view of the tourism and hospitality industry, its history, structure, transportation, travel, and the various key sectors of the industry. It also provides accurate information on products, procedures, technology and careers in the industry. It will also equip the students with knowledge to understand and explore the excellent working relationships among the various sectors within the industry.
Travel and Tour Operations
This module gives us a good understanding of how travel agencies operate in the tourism and hospitality industry. It emphasizes the importance of itinerary planning and design, costing, destination research and pre and post tour phases. It also addresses the different day-to-day operational issues which an agency may face while operating in this competitive environment.
Principles of Accounting
This subject provides students with an understanding of the basic concepts and principles of accounting. Topics include double entry concept, the accounting process, special journals, subsidiary ledgers and control accounts, and the financial statements of merchandising businesses to give students a
well rounded accounting background.
Travel Destination Geography
This subject provides a comprehensive approach to the study of important tourist destinations worldwide by providing learners about the close interrelationships between geography and tourism in each region.
Front Office Operations Management
Front Office Operations Management describes the operations and procedures involved in managing the Front Office area of a hotel / lodging establishment.
In this module, it is designed to provide students with a better understanding of the various topics covering front office, housekeeping, reservations and night audit departments. It will also develop an understanding of how these departments relate to the front office and how they operate to enhance the guest experience.
Customer Relationship Management
This course covers customer relationship management (CRM) and the customer driven, market-based management practices that assist an organization in attracting, satisfying and retaining customers’ profitability. The learners will learn the skills to utilize CRM more accurately in evaluating the marketplace, evaluate competitors and determining the lifetime value of the customer.
Tourism and Hospitality Marketing
This subject provides students with a thorough understanding of the basic theories, concepts and strategies applied in marketing hospitality and tourism product. It also provides students with in depth real life examples and applications and also will show how the managers need to balance the organizations’ objectives and resources with customers’ needs and preferences.
Housekeeping Management
The subject aims to present a systematic approach to managing housekeeping operations and provides a thorough overview, from a macro perspective of maintaining quality human resources to a micro perspective of very detailed technical aspects of cleaning and maintaining a hospitality facility.
MICE (Meeting, Incentive, Convention & Exhibition)
This subject gives students a good insight of the importance of MICE in the tourism and hospitality industry. Topics that will be covered in this specific sector of the industry include the following: history, structure, different players of the MICE industry, technology, types of events and special requirements, scope of the MICE industry and sponsorship.
Applied Research For Tourism and Hospitality Management
Students learn to formulate a research problem, applied to the tourism and hospitality industry, and to validate information sources that are useful in the solution of the problem. It also equips students with the skill to plan, design and conduct marketing research projects appropriately and effectively. In addition, students also learn the various quantitative and qualitative methods in gathering information in order for the company to make better business decisions.
Visitors' Attraction Management
The module examines the factors that contribute to the success of visitor attractions. It has also included the latest issues in ever changing visitors’ attractions’ sector of the tourism industry. Students will explore theories and concepts throughout the text which are illustrated through a range of examples and case studies drawn from a number of countries.
Student Internship Programme
(6-month industrial attachment or project)
The Student Internship Programme is a short-term work experience for students to have an opportunity to put into practice their skills which they have acquired into the real world workplace.This allows students to gain valuable real life experience while working under the supervision of a full time employee thus learning a variety of skills. A variety of skills that can be applied may include teamwork, analytical skills and knowledge acquired while in school.
Tourism & Hospitality Project
The project will be prepared on an individual basis with weekly supervision and guidance. By applying the skills of research and report writing, students will develop a project plan, from initial problem definition or hypothesis, through to data collection, analysis and implementation strategies. In the process they may have to identify project respondents for data collection, conduct interviews, undertake a literature review, develop analytical models and to develop recommendations and/or to draw conclusions based on their analyses.
The project will be presented on week 12 in the form of a report and a stand-up presentation.
Additional Modules
(Applicable to candidates with “O” level or Year-10 qualifications)
Business Communication Skills (Part B)
This second part of the module looks at the common barriers to effective communication and how to overcome them by improving personal communication inside and outside the organization. Students will be taught different techniques for interpersonal and business negotiations, and how to overcome conflict and learn to deal with problem situations. Students will apply their newly acquired communication skills in individual and group settings. It will prepare students in the preparation of business proposals and reports and in the use of visual presentation methods and tools.
Principles of Banking and Finance
Part 1: Financial systems
Students will be introduced to the financial systems and their role, the financial intermediaries, securities and markets, taxonomy of financial institutions, the nature of financial claims, the structure of financial markets and Comparative Financial Systems focusing on Bank-based systems against market-based systems together with the legal aspects.
Part 2: Financial intermediaries
Student will study the role of Financial Intermediation; nature and process of financial intermediation, the theories of financial intermediation and the implications of financial intermediation. In addition, student will touch on areas such as regulation of banks and risk management in banking.
Part 3: Principles of finance
The student will be exposed to financial securities such as risk and return, portfolio analysis, mean-variance portfolio theory, the portfolio selection process: the correlation of securities returns and asset pricing models: capital asset pricing models (CAPM) and arbitrage pricing model (APT). The student will also touch on capital budgeting, pricing of bonds and stocks, net present value and project appraisal as well as financial markets covering transmission of information, efficient markets, theory and empirical evidence, concepts of weak, semi-strong, and strong efficiency, excess returns and micro-structures.
Corporate Communication
This course shows managers and executives of the future how to communicate effectively with fellow employees, between organisations and across industries. It demonstrates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. It uses careful analyses and real-world examples and case studies from leading organisations.
Strategic Management
The subject aims to introduce the basic ideas of strategic management concepts and practices such as corporate and business strategies, the process of strategic planning, analysis, implementation and control. It adopts multiple perspectives or views of strategy such as the resource-based perspective, the economic perspective and the stakeholder perspective.
Leadership
The course works on developing an understanding of the management and organisation of a business as well as the financial and legal aspects. Students also learn about different types of organisational structures and cultures. Challenges and global issues facing today’s managers in various issues such as human resources, recruitment, cultures, and diversity are analytically discussed with studies of real life examples from the international corporate world. The course also defines leadership and the skills required for managers to exercise leadership in an effective and productive way. Critical issues such ethics in the working environment are also emphasised.
Market Research Techniques
This subject aims to bring the practical aspects of marketing research into the classroom. It covers a range of marketing research techniques and describes how each stage of the research process is conducted whilst at the same time considering the strengths and weaknesses of each technique.
At the end of the course, students will have:
A high level of communication and interpersonal skill
Practical guidelines to manage and administer their areas of responsibility efficiently and effectively
Up-to-date knowledge and skill sets required to stay at the forefront of competition
Students will also get weekly Counselling sessions with highly trained professional, who will be able to provide an added dimension and insights into the Business environment in Singapore.
Raffles Education Corp College reserve the right to change the information, programme structure, curriculum, assessment, schedule and fees without prior notice.
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